For The Original Orchid, the issue wasn’t product or talent, it was presence. The clothes were fresh, the team had taste, but the brand’s online face didn’t carry that energy. The website felt generic, blending into every other fashion startup scrolling through your feed. It didn’t translate the product’s attitude into a brand people remembered.
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The Original Orchid had the style. What they lacked was presence. The clothes carried personality, the team had vision, but the branding and site told a flatter story. They blended into the noise of every other Shopify fashion label, instead of standing out as the brand they were meant to be.
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The problem for The Original Orchid wasn’t aesthetics, it was clarity. The old site looked left people guessing. Visitors didn’t understand the brand’s edge, why it mattered, or where to go next. It looked like fashion, but it didn’t guide anyone to become a customer.
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