\When I started working with Delrya Medspa, they had no real social presence, inconsistent posting, little exposure, minimal views, and no steady flow of new clients. I developed a content strategy that highlighted their services while making the brand more personable and trustworthy (crucial when clients are trusting you with their face). To boost exposure, I launched giveaways that attracted new followers and converted them into paying customers. By creating engaging, aesthetic videos and leveraging current trends, we grew their account from 7k monthly viewers to 70k, significantly increasing both clients and sales.
Content
Another big factor in their growth was cross-marketing. We teamed up with local shops and leaned into fun, trending concepts to create content that felt fresh and engaging. By collaborating outside the medspa, we tapped into new audiences while keeping the brand approachable and relatable. Pairing that with consistent posting and short-form reels gave Delrya the exposure they were missing and turned casual viewers into loyal clients.
Content