Austin Bach is a thriving salon with a strong reputation, but they wanted to make their brand more personable and attract new clients for their junior stylists. Through creative short-form content, we showcased the personalities behind the chairs, giving the audience a chance to truly connect with the team. As a result, clients now come in asking for specific stylists, and the salon’s average reach grew from 500 views per post to 6–8k. More clients, more humor, and proof of the power of reels
Content
What Made the Difference
The only thing Austin Bach was missing was consistency and intention. By posting regularly, showcasing their work through trending formats, and aligning content with strategy, we amplified their views and reach. Instead of posting without direction, the salon began using short-form content with purpose, which translated directly into higher engagement, stronger brand presence, and more clients in the chairs.
Content